Discovery
Getting your point of view
Our process begins at the source – with the client. Frank conversations about the state of a
brand are integral to creating a logo that reflects (or positively changes) brand identity.
Questions about external and internal brand perception, identity and aspirations, and
competitive whitespace act as our compass as we move toward research, ideation and logo
creation.
Research
Laying our foundation
Research and study are at the core of our logo design process. Before even our earliest
sketches, we add context by spotting trends, studying competitors, and identifying promising
audience segments. This lays a strategic foundation to guide the rest of the project and
solidifies our understanding of brand identity, client vision, customer sentiment, and more.
Exploratory
Setting an artistic foundation
The themes we’ve pulled from research allow our team to curate a range of materials for design and logo inspiration. From mood boards to competitor research, this is our chance to see what does (and doesn’t) resonate with brand stakeholders.
Design
Crafting the heart of a brand
In a collaborative process, our designers and strategists meet to act on insights, inspiration and client feedback. It’s at this stage that we translate our body of research into logo concepts, which is as exciting for us as it is for you.
Implementation
Ready for the digital landscape
From app icons to push notifications, modern brands rely on their logos to say and do a lot. Once a logo design is approved, our team is ready to pinpoint essential use cases and build out creative assets to fit a range of digital situations, ensuring visual identity is consistent across the board.
